We enable Precise Marketing by providing and enabling:
- Location Intelligence
- Connected Media
- Experiential Content
Please explore the diamond diagram to learn more
Location intelligence allows us to enable a variety of Smart City applications:
- Intelligent traffic systems
- Land-use planning
- Interactive digital signage systems, and so on
Digital outdoor screens have been identified as Smart City tools.
We have developed a digital registry to digitize the administration of outdoor media
We equip agencies with location intelligence tools for efficient media planning. These insights
- Where audiences are
- Where they have been
- Where they are going
- What they are talking about
We empower advertisers with insights to measure and optimize their return on media investment.
Our data-driven buying tool automates out-of-home media buying while optimizing ad spend.
We provide media owners with a tool to digitize their business processes.
This allows them to maximize revenue and optimize their inventory or media assets.
We harness a variety of data sources to generate actionable intelligence around physical
- Proprietary data from onsite hardware
- Private Data licensed from Social Media, Telcos, etc
- Public or Open Data
This allows us to understand consumer movements, behavior, social chatter, traffic, smartphone
use, and much more.
Location intelligence is the foundation of everything we do.